What's in a Unique Name? Everything! Read below...
Real Estate Folks,
Are you running your website on your personal name or ego? Stop this trend right away because your personal name or surname initials — unless you are nationally and internationally known — can kill your chances of success on the web as they are not hip to online culture.
Please read more information below as this could be an eye-opener to you to change your approach towards using your personal name as your website address.
Your personal name may sound like the finest music in the world when you hear it, but studies have shown that search engines do not give much preference to personal names. You can use your personal name as the domain name for a separate website but for your Real Estate business website, you must use a domain that carries your profession or brand in a unique way. Remember, unique words become more firmly embedded in peoples’ minds. Think about the popularity of unique and catchy domains such as Google (of course), Technorati, Travelocity, Del.icio.us ,Mozilla, Orkut, Expedia, Amazon and so on.
Your existing clients know your name but your potential clients care less about your name than about the nature of your business and what you can offer them. The use of surnames and surname initials is redundant and represents the waste of the most effective opportunity available to you as Real Estate Agent or Realtor for instantly providing the highly desirable ‘branding’ of your practice, which is the main goal of every successful marketing effort.” -AmericanLegalDomains.com
Therefore, in the modern world of the Internet age where people naturally turn to the Web for information and to purchase products and services, it pays to have a suitable domain, i.e. domain name, that presents a tangible, attractive and lasting mental image, which potential clients will associate with your Real Estate Practice and remember when they need your services. Because your domain name is like a street address on the Web, and if this address has a unique touch, your customer will easily find you on the web and visit your address over and over again.
Furthermore, as 70 to 75 percent of people type directly into their browsers, the domain that has touch of your brand or profession can help drive traffic of potential customers to your website. Also, your personal name may be hard to spell or remember by your prospective clients who cannot type it into their browser easily, so ultimately your personal-name affixed-domain becomes devoid of meaning and spirit it should otherwise bring to your business via your website.
Therefore, your Realty Domainologist friend is invite you to take alook at some of the of uniquest of the unique and rarest of the rare Real Estate domains to choose from. You know — the unique words, if perfectly developed into websites names, generate electrifying effects on the psyche of potential visitors. So let a unique domain bring you fortune!
Go ahead — be the rock-star of the Real Estate industry with a unique domain-driven site and get the reputation that generates money! |